Helen Tan of Double Woot Fashion Talks About Influencer Marketing
🌟 Join us on an inspiring journey with Helen Tan, the creative force behind Double Woot fashion!
Hailing from Penang, Malaysia, Helen and her sister have built a cult-like following for their quality fashion at affordable prices.
From the early days as a pre-loved clothing shop on Blogspot to a global sensation, Helen shares her 18-year entrepreneurial voyage.
Dive into the challenges faced during the COVID pandemic, innovative marketing strategies, and the pivotal role of influencer marketing. Helen's insights on family support, passion, and finding purpose resonate deeply, making this episode a must-listen for aspiring women entrepreneurs.
Discover the unique naming conventions, emphasis on authenticity, and the multifaceted marketing approach that defines Double Woot's success.
Tune in now for a dose of empowerment and entrepreneurial wisdom!
For the full show notes, visit WomenpreneurAsia.com
This episode is sponsored by RedboxStudio.com
Womenpreneur Asia
Womenpreneur Asia is the podcast featuring Asian women entrepreneurs across Asia. If you want to know how our Asian women entrepreneurs start, run and manage their businesses, this is the podcast for you!
What you can expect: honest, down-to-earth stories from women who open up about the gritty struggles, fears and challenges of running a business in Asia. We delve into their personal stories too and uncover the lessons they've learnt along the way.
These are delightful and surprising conversations with women from India to Japan who hope that their stories may inspire and encourage you on your own personal entrepreneurship path.
Womenpreneur Asia is a seasonal podcast created and hosted by Krista Goon who is a Malaysian entrepreneur, author, copywriter and marketer. All episodes are sponsored by Redbox Studio.
