What does it really take to turn passion into a profitable business?
In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line LImited, a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women.
Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—from understanding your niche to identifying how you wish to put a creative spin on what you have to offer.
Newbie entrepreneurs over-emphasize their passions to the extent that they forget they're running a business!
Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.
In this episode, you’ll learn:
- Why passion alone isn't enough to build a business
- How to validate your business idea through conversations, not assumptions
- How to find your niche in a crowded market
- Tips for 9-to-5 professionals thinking of transitioning into entrepreneurship
Sarah also shares a powerful exercise for anyone who’s just left their job—or thinking about it—to get clarity on their next step.
Tune in now and discover how to turn your passion into a purposeful, creative and thriving business.
This episode is sponsored by Redbox Studio.
Interested in starting your podcast? Check out Krista's brand-new ebook all about helping you do so here.
Get the full show notes at Womenpreneur Asia.
Womenpreneur Asia
Womenpreneur Asia is the podcast featuring Asian women entrepreneurs across Asia. If you want to know how our Asian women entrepreneurs start, run and manage their businesses, this is the podcast for you!
What you can expect: honest, down-to-earth stories from women who open up about the gritty struggles, fears and challenges of running a business in Asia. We delve into their personal stories too and uncover the lessons they've learnt along the way.
These are delightful and surprising conversations with women from India to Japan who hope that their stories may inspire and encourage you on your own personal entrepreneurship path.
Womenpreneur Asia is a seasonal podcast created and hosted by Krista Goon who is a Malaysian entrepreneur, author, copywriter and marketer. All episodes are sponsored by Redbox Studio.
