9. How Imagination Shapes Success: Insights from Psycho Cybernetics
- S5E9
- 13:00
- April 22nd 2021
Imagination is the birthplace of all success. If you can’t see your goal in your mind first, it will never exist in your hands. In this episode of Building Success Habits, Donna Kunde and Londina Cruz dig deep into why imagination is more than just daydreaming—it is your most powerful tool as a business owner.
Why is that such a big deal? Because how you think about yourself shapes every action, reaction, and result in your business and your life. If you keep getting stuck at the same level, it’s not because of your circumstances or even your know-how. It’s because your inner vision hasn’t changed.
What You Need to Know
- Imagination isn’t just for artists or kids—it guides everything you create, including your business. As Donna Kunde explains, all humans act and feel according to what they imagine to be true about themselves and their environment.
- Your self-image determines your reality. Even with major life changes like weight loss or a new business win, you’ll always return to your mental picture of yourself unless you do the inner work, as Londina Cruz points out.
- Science backs it up: your nervous system cannot tell the difference between what you vividly imagine and what actually happens. This means your brain can be trained through deliberate visualization to create success before you ever see it in the physical world.
- The foundation for all achievement? Imagination. Without it, you’re working against yourself.
What You Need to Do
- Start noticing where your imagination is working against you. Are you subconsciously picturing setbacks, negative outcomes, or the same old results?
- Begin a daily practice of visualizing what you want instead of what you fear. Take a few minutes to imagine your goals as vividly and specifically as possible. See yourself succeeding.
- Reflect on your self-image: Is it supporting the reality you want to create? If not, use tools like journaling or coaching (as Londina Cruz recommends) to reshape that inner picture.
- Use your senses when you visualize—bring in as much detail as you can and truly experience your “future you.”
Your Next Step
Our challenge to you is simple: take five minutes today to let your imagination show you what’s possible. Picture your biggest goal as if it’s already here. Feel the emotions, see the details, and notice how your energy shifts. Then, make it a daily habit. This is where real transformation and business breakthroughs begin.
For more tools and inspiration, be sure to check the show notes for current resources and ways to connect with Donna Kunde and Londina Cruz. You’ve got the creative power—the next move is yours.
Building Success Habits
“The more tranquil a person becomes, the greater is their success, their influence, their power for good.” James Allen
"Building Success Habits" is a podcast hosted by Donna Kunde (Business Coach) and Londina Cruz (Life Strategist). The show is all about sharing practical tips, strategies, and insights for building success habits in all areas of life.
This show was originally produced as hour-long radio content, later adapted into 4-episode Signature Season themes for podcast listeners.
The podcast explores a variety of success habits, including goal-setting, resilience, focus, and productivity. Each episode provides insights into how these habits can be developed and maintained, along with tips for staying motivated and on track.
In addition to success habits, the show covers personal development and mindset topics, such as overcoming limiting beliefs and cultivating a growth mindset. Donna and Londina share their own experiences and challenges in these areas, providing listeners with relatable examples and actionable advice.
Whether you are an entrepreneur, business owner, or simply someone who wants to achieve more success in your personal and professional life, "Building Success Habits" offers inspiration and tools to help you achieve your goals and live a more fulfilling life.
Join Donna and Londina on this journey of self-discovery and growth, and learn how to build the success habits that will transform your life.
"When we begin to see the world from the inside out, life will happen through us instead of to us."
Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.
She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth.
In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.
A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.
Londina Cruz is an International Trainer, Executive Coach, and Keynote Speaker with the John Maxwell Team and a Strategic Coach with Anthony Robbins. Londina is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Paraguay and Costa Rica to help transform the values and culture of these nations.
She has spent more than 25 years studying, coaching and consulting in personal mastery and human performance techniques. These techniques include emotional and social intelligence trainings that elevate individuals, leaders and their organizations to excel well beyond current standards – offering a dynamic competitive advantage.
Londina has taken a situation that would devastate most individuals, being hit by a drunk driver, and has turned it into her life force. In this accident, Londina sustained a traumatic head injury, broken back and broken neck. The doctors gave her little hope of a normal life. She has now turned this challenge into an extraordinary life of empowering others to turn their fears into freedom and reach their potential.
Mastering her limiting beliefs and overcoming all that doctors had told her, Londina has thrived physically as well.
She has become a Triathlete (competing in a Half-Ironman and medaling in numerous other triathlons), a two-time marathon runner (Nike Women’s in San Francisco and the Marine Corps in Washington), and a cyclist.
She has released 100 lbs. by taking control of her thoughts instead of allowing thoughts to control her.
She knows what it takes to take you and your team from where you are to where you want to be.
As a Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.
Contact me. I am looking forward to assisting you on your journey to becoming a success in your life and/or business.