Are attitudes shaping your life and business in ways you haven’t even noticed? What if the energy you bring to a room is silently building—or burning—your pathway to success?
In this episode of Building Success Habits, Donna and Londina crack open Success Habit #4: Attitudes Are Contagious.
We’re all running on habits—some we choose, many we don’t. Attitude is one of those invisible drivers. It’s the filter that colors every decision, relationship, and opportunity. Think about Viktor Frankl in a concentration camp, clinging to his last freedom: the ability to choose his attitude. Or the farmer’s donkey, turning a pile of dirt into a path to freedom.
Attitude changes the story—even if the facts stay the same. That’s why it’s foundational not just to success, but to happiness, too.
What you need to know
- Attitude colors every aspect of your life and business. Like
- Donna says, it’s the “mind’s paintbrush,” and you either create a masterpiece or live in shades of grey.
- Our attitudes always precede us, shaping the way we interact with others—and the results we get.
- Attitudes are just as contagious as a cold. Keep company with negative people, and you’re likely to catch a downbeat view of the world. Surround yourself with positive energy, and you’ll see new possibilities.
- Every hardship can be an opportunity, but only if you choose a perspective that serves growth and resilience.
What you need to do
- Notice your habits: Are you running on autopilot, letting old attitudes define your response to challenges?
- When life throws “dirt” your way, shake it off and step up—just like the donkey in
- Londina Cruz
- ’s story.
- Be intentional about your circle. Your team, friends, and peers influence your outlook. Choose to build relationships that lift you up.
- Practice responding, not reacting. When faced with adversity, pause and choose your attitude deliberately.
- Tune into your environment daily—do you like the “colors” your attitude is painting in your life?
Your Next Step
Reflect on today’s attitude. Are you making decisions from a place of possibility or limitation?
Take one small step: reach out to someone positive, or read Viktor Frankl’s quote aloud. Then, practice choosing your attitude in one challenge today. That’s how success habits start—one intentional choice at a time.
00:00 Introduction to IBGR Network
00:30 Meet Your Hosts: Donna and Londina
02:53 Connecting with the IBGR Community
04:09 Episode Overview: Building Success Habits
05:08 The Power of Attitude
05:33 Viktor Frankl's Insight on Human Freedom
07:22 Success Habit #4: Attitudes are Contagious
09:07 The Donkey in the Well: A Story of Resilience
11:53 Applying Attitude Insights to Your Life
Building Success Habits
“The more tranquil a person becomes, the greater is their success, their influence, their power for good.” James Allen
"Building Success Habits" is a podcast hosted by Donna Kunde (Business Coach) and Londina Cruz (Life Strategist). The show is all about sharing practical tips, strategies, and insights for building success habits in all areas of life.
This show was originally produced as hour-long radio content, later adapted into 4-episode Signature Season themes for podcast listeners.
The podcast explores a variety of success habits, including goal-setting, resilience, focus, and productivity. Each episode provides insights into how these habits can be developed and maintained, along with tips for staying motivated and on track.
In addition to success habits, the show covers personal development and mindset topics, such as overcoming limiting beliefs and cultivating a growth mindset. Donna and Londina share their own experiences and challenges in these areas, providing listeners with relatable examples and actionable advice.
Whether you are an entrepreneur, business owner, or simply someone who wants to achieve more success in your personal and professional life, "Building Success Habits" offers inspiration and tools to help you achieve your goals and live a more fulfilling life.
Join Donna and Londina on this journey of self-discovery and growth, and learn how to build the success habits that will transform your life.
"When we begin to see the world from the inside out, life will happen through us instead of to us."
Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.
She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth.
In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.
A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.
Londina Cruz is an International Trainer, Executive Coach, and Keynote Speaker with the John Maxwell Team and a Strategic Coach with Anthony Robbins. Londina is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Paraguay and Costa Rica to help transform the values and culture of these nations.
She has spent more than 25 years studying, coaching and consulting in personal mastery and human performance techniques. These techniques include emotional and social intelligence trainings that elevate individuals, leaders and their organizations to excel well beyond current standards – offering a dynamic competitive advantage.
Londina has taken a situation that would devastate most individuals, being hit by a drunk driver, and has turned it into her life force. In this accident, Londina sustained a traumatic head injury, broken back and broken neck. The doctors gave her little hope of a normal life. She has now turned this challenge into an extraordinary life of empowering others to turn their fears into freedom and reach their potential.
Mastering her limiting beliefs and overcoming all that doctors had told her, Londina has thrived physically as well.
She has become a Triathlete (competing in a Half-Ironman and medaling in numerous other triathlons), a two-time marathon runner (Nike Women’s in San Francisco and the Marine Corps in Washington), and a cyclist.
She has released 100 lbs. by taking control of her thoughts instead of allowing thoughts to control her.
She knows what it takes to take you and your team from where you are to where you want to be.
As a Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.
Contact me. I am looking forward to assisting you on your journey to becoming a success in your life and/or business.