14. How Your Self Image Impacts Business Results and Growth artwork
Building Success Habits

14. How Your Self Image Impacts Business Results and Growth

  • S5E14
  • 13:00
  • May 14th 2021

Everyone is hypnotized—but most don’t realize it. The beliefs you hold about yourself dictate your business results, often keeping you stuck at the same level year after year. In this episode, Donna Kunde and Londina Cruz pull back the curtain on how smart business owners overcome those limiting beliefs to break through invisible income ceilings.

We all carry stories about who we are and what we can achieve. These stories, often shaped by repetition and past experiences, create powerful boundaries in our personal and professional lives. As business owners, learning to identify and rewrite these limiting beliefs is not just mindset work; it’s the path to unlocking new levels of success.

What You Need to Know

  • Limiting beliefs function like internal hypnosis, setting an invisible thermostat in your business and life.
  • Changing your self image is less about willpower and more about consistent, repeated thoughts and new ideas.
  • Feelings of inferiority or “not enoughness” come not from facts, but from the meaning we assign to experiences.
  • The subconscious mind does not question your input—it simply acts on what you consistently feed it, whether helpful or harmful.
  • Focusing on past failures only serves to create more of the same, while imagining your future self and goals paves the way toward change.

What You Need to Do

  • Catch yourself repeating old stories and consciously question, “Why do I believe this about myself or my results?”
  • Interrupt negative self talk and replace it with new, empowering beliefs using repetition over time.
  • Focus on your imagined future and consistently act as if you are already the person who has achieved your desired result.
  • Use rational thinking to break the guilt and self blame cycle—stop dwelling on past mistakes and shift attention to what you want to create.
  • Be consistent with your new self image until it starts feeling natural and your business results follow.

Your Next Step

Start today by writing down one belief or story you want to change. Ask yourself, “Why do I see myself this way?” and then craft a new belief to focus on. Repeat it daily and act in alignment with this new self image. The real breakthrough comes when you realize you are not bound by your past—your success can start with the thoughts you choose right now.

For more tools and insights, tune in to the rest of the Building Success Habits series.

Building Success Habits

“The more tranquil a person becomes, the greater is their success, their influence, their power for good.” James Allen

"Building Success Habits" is a podcast hosted by Donna Kunde (Business Coach) and Londina Cruz (Life Strategist). The show is all about sharing practical tips, strategies, and insights for building success habits in all areas of life.

This show was originally produced as hour-long radio content, later adapted into 4-episode Signature Season themes for podcast listeners.

The podcast explores a variety of success habits, including goal-setting, resilience, focus, and productivity. Each episode provides insights into how these habits can be developed and maintained, along with tips for staying motivated and on track.

In addition to success habits, the show covers personal development and mindset topics, such as overcoming limiting beliefs and cultivating a growth mindset. Donna and Londina share their own experiences and challenges in these areas, providing listeners with relatable examples and actionable advice.

Whether you are an entrepreneur, business owner, or simply someone who wants to achieve more success in your personal and professional life, "Building Success Habits" offers inspiration and tools to help you achieve your goals and live a more fulfilling life.

Join Donna and Londina on this journey of self-discovery and growth, and learn how to build the success habits that will transform your life.

Donna Kunde avatar
Donna Kunde
IBGR Managing Partner

"When we begin to see the world from the inside out, life will happen through us instead of to us."

Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.

She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth. 

In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.

A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.

Londina Cruz avatar
Londina Cruz
Executive Coach, Speaker and Trainer

Londina Cruz is an International Trainer, Executive Coach, and Keynote Speaker with the John Maxwell Team and a Strategic Coach with Anthony Robbins.  Londina is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Paraguay and Costa Rica to help transform the values and culture of these nations.

She has spent more than 25 years studying, coaching and consulting in personal mastery and human performance techniques. These techniques include emotional and social intelligence trainings that elevate individuals, leaders and their organizations to excel well beyond current standards – offering a dynamic competitive advantage.

Londina has taken a situation that would devastate most individuals, being hit by a drunk driver, and has turned it into her life force. In this accident, Londina sustained a traumatic head injury, broken back and broken neck. The doctors gave her little hope of a normal life.   She has now turned this challenge into an extraordinary life of empowering others to turn their fears into freedom and reach their potential.

Mastering her limiting beliefs and overcoming all that doctors had told her, Londina has thrived physically as well.

She has become a Triathlete (competing in a Half-Ironman and medaling in numerous other triathlons), a two-time marathon runner (Nike Women’s in San Francisco and the Marine Corps in Washington), and a cyclist.

She has released 100 lbs. by taking control of her thoughts instead of allowing thoughts to control her.

She knows what it takes to take you and your team from where you are to where you want to be.

As a Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.

Contact me. I am looking forward to assisting you on your journey to becoming a success in your life and/or business.