E45 The Success Habit of Persistence – Eliminating Excuses & Achieving Success artwork
Building Success Habits

E45 The Success Habit of Persistence – Eliminating Excuses & Achieving Success

  • S2E45
  • 13:00
  • January 15th 2025

Sometimes the only thing standing between you and the results you want is an excuse dressed up as a reason. Persistence isn't just a nice-to-have trait—it's the vehicle that drives you all the way to your goals, no matter how bumpy the road gets. Are you ready to cut through the noise and build the habit that separates the finishers from the dreamers?

What You Need to Know

Success doesn’t come with a shortcut or a straight line—there are always challenges, temptations to quit, and, yes, plenty of "airtight excuses." Donna Kunde shares that true growth starts with healthy thinking, and Londina Cruz reminds us how the brain is wired to conserve energy and avoid hardship. The result? We make up believable alibis for a lack of persistence. Drawing directly from Napoleon Hill’s classic "Think and Grow Rich," this episode spotlights 55 classic excuses that hold us back and how most people would rather defend those excuses than push forward. If you’ve ever heard yourself say, "You don’t understand, my situation is different," you’ll want to dig into these insights.

What You Need to Do

Start by examining your own thinking: which excuses have you accepted as unchangeable truths? Challenge yourself to spot them as soon as they appear.

Tune in to hear all 55 excuses, and be honest—mark the ones that sound most like you. Participate in discussions that help get you back in the driver’s seat of your success journey.

Your Next Step

Download the resources. Review the list of 55 excuses, and pick just one to tackle this week. Commit to eliminating that excuse from your thinking. Growth isn’t about waiting—it’s about acting with persistence, starting now.

Ready to show up differently? This episode is your call to action.

Want more insights on persistence and success habits?

👉 Connect with Londina Cruz at Londina.com for resilience coaching and daily motivation.

👉 Work with Donna Kunde at DonnaKunde.com to shift your mindset and grow your business with confidence.

👉 📥 Download this season’s resources to dive deeper into persistence and eliminate excuses from your path to success.

Loved this episode? Share it with someone who needs a push to stay persistent!

00:00 Introduction to Building Success Habits

00:29 Meet Your Hosts: Donna Kunde and Londina Cruz

01:00 The Importance of Healthy Thinking

03:00 Understanding the Brain and Emotional Connection

05:21 How to Connect with Us and Get Involved

07:02 The Success Habit of Persistence

08:09 Join Our Community for Exclusive Resources

09:47 Excuses vs. Success: Uncovering Hidden Blocks

11:12 Background Learning with IBGR

11:42 Conclusion and Final Thoughts

Building Success Habits

“The more tranquil a person becomes, the greater is their success, their influence, their power for good.” James Allen

"Building Success Habits" is a podcast hosted by Donna Kunde (Business Coach) and Londina Cruz (Life Strategist). The show is all about sharing practical tips, strategies, and insights for building success habits in all areas of life.

This show was originally produced as hour-long radio content, later adapted into 4-episode Signature Season themes for podcast listeners.

The podcast explores a variety of success habits, including goal-setting, resilience, focus, and productivity. Each episode provides insights into how these habits can be developed and maintained, along with tips for staying motivated and on track.

In addition to success habits, the show covers personal development and mindset topics, such as overcoming limiting beliefs and cultivating a growth mindset. Donna and Londina share their own experiences and challenges in these areas, providing listeners with relatable examples and actionable advice.

Whether you are an entrepreneur, business owner, or simply someone who wants to achieve more success in your personal and professional life, "Building Success Habits" offers inspiration and tools to help you achieve your goals and live a more fulfilling life.

Join Donna and Londina on this journey of self-discovery and growth, and learn how to build the success habits that will transform your life.

Donna Kunde avatar
Donna Kunde
IBGR Managing Partner

"When we begin to see the world from the inside out, life will happen through us instead of to us."

Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.

She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth. 

In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.

A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.

Londina Cruz avatar
Londina Cruz
Executive Coach, Speaker and Trainer

Londina Cruz is an International Trainer, Executive Coach, and Keynote Speaker with the John Maxwell Team and a Strategic Coach with Anthony Robbins.  Londina is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Paraguay and Costa Rica to help transform the values and culture of these nations.

She has spent more than 25 years studying, coaching and consulting in personal mastery and human performance techniques. These techniques include emotional and social intelligence trainings that elevate individuals, leaders and their organizations to excel well beyond current standards – offering a dynamic competitive advantage.

Londina has taken a situation that would devastate most individuals, being hit by a drunk driver, and has turned it into her life force. In this accident, Londina sustained a traumatic head injury, broken back and broken neck. The doctors gave her little hope of a normal life.   She has now turned this challenge into an extraordinary life of empowering others to turn their fears into freedom and reach their potential.

Mastering her limiting beliefs and overcoming all that doctors had told her, Londina has thrived physically as well.

She has become a Triathlete (competing in a Half-Ironman and medaling in numerous other triathlons), a two-time marathon runner (Nike Women’s in San Francisco and the Marine Corps in Washington), and a cyclist.

She has released 100 lbs. by taking control of her thoughts instead of allowing thoughts to control her.

She knows what it takes to take you and your team from where you are to where you want to be.

As a Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.

Contact me. I am looking forward to assisting you on your journey to becoming a success in your life and/or business.