The Shadow Side of Hero’s Journey Archetypes with Donna Kunde & Londina Cruz
- S10E10
- 12:58
- September 22nd 2026
E10 The Shadow Side of Hero’s Journey Archetypes |IBGR | Donna Kunde & Londina Cruz “He must put aside his pride, his virtue, beauty and life and bow or submit to the absolutely intolerable.”― Joseph Campbell. In episode 9 we explored the Shadow Forms of the Guides. When we repress any of the Archetypes they tend to show up in shadow form. In this episode we will learn what behavior the Shadow Sides of the Archetypes reveal. Early on in the journey we might try to slay the dragons. Really what needs to happen is we need to reframe the negative talk and behavior in order to activate the positive side of the Archetype. In the Preparation Stage the four Archetypes are Innocent, Orphan, Warrior, and Caregiver. This is what their Shadow Forms reveal: Innocent - Is in denial or seeking rescue. You may be hurting yourself or others but you don’t acknowledge it. You might also be hurt but you repress that as well. Orphan - Is victimized and blames their incompetence, irresponsibility or predatory behavior on others or expects special treatment or exemption from life because they have be so victimized or fragile. We attack people who are trying to help us, harming them and ourselves or we may just become dysfunctional. Warrior - Is the villain who uses Warrior skills for personal gain without thoughts of morality, ethics or the good of the whole. It activates in our lives anytime we compromise our principles in order to compete, win or get our own way. Caregiver - Is the suffering martyr who controls others by making them feel guilty. It is seen in all manipulative behavior to control or or smother. In the Journey Stage the four Archetypes are Seeker, Destroyer, Lover and Creator. This is what their Shadow Forms reveal: Seeker - Is the perfectionist, always striving to measure up to an impossible goal or to find the “right” solution. We see this in people who are continually focused on self improvement. Destroyer - Includes ALL self-destructive behaviors including addictions, compulsions, or activities that undermine intimacy, career success or self esteem - and all behaviors that have a destructive effect on others. Lover - Includes anyone who is unable to say no when passion calls or is totally destroyed when a relationship ends. Creator - Is an obsessive need to create without being able to act on anything fully. This also shows up as workaholism. In the Return Stage the four Archetypes are Ruler, Magician, Sage and Fool. This is what their Shadow Forms reveal: Ruler - Insists on getting their own way and remain in control. We often see this when people are in positions of authority. Magician - Happens any time we diminish ourselves or others and lower our self esteem. It can also make us or others ill through negative thoughts and actions. Sage - Is cold, irrational, heartless, dogmatic, pompous - always evaluating and saying we or they are not good enough. Fool - No dignity or self control regarding urges of the body.
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Building Success Habits
“The more tranquil a person becomes, the greater is their success, their influence, their power for good.” James Allen
"Building Success Habits" is a podcast hosted by Donna Kunde (Business Coach) and Londina Cruz (Life Strategist). The show is all about sharing practical tips, strategies, and insights for building success habits in all areas of life.
This show was originally produced as hour-long radio content, later adapted into 4-episode Signature Season themes for podcast listeners.
The podcast explores a variety of success habits, including goal-setting, resilience, focus, and productivity. Each episode provides insights into how these habits can be developed and maintained, along with tips for staying motivated and on track.
In addition to success habits, the show covers personal development and mindset topics, such as overcoming limiting beliefs and cultivating a growth mindset. Donna and Londina share their own experiences and challenges in these areas, providing listeners with relatable examples and actionable advice.
Whether you are an entrepreneur, business owner, or simply someone who wants to achieve more success in your personal and professional life, "Building Success Habits" offers inspiration and tools to help you achieve your goals and live a more fulfilling life.
Join Donna and Londina on this journey of self-discovery and growth, and learn how to build the success habits that will transform your life.
"When we begin to see the world from the inside out, life will happen through us instead of to us."
Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.
She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth.
In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.
A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.
Londina Cruz is an International Trainer, Executive Coach, and Keynote Speaker with the John Maxwell Team and a Strategic Coach with Anthony Robbins. Londina is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Paraguay and Costa Rica to help transform the values and culture of these nations.
She has spent more than 25 years studying, coaching and consulting in personal mastery and human performance techniques. These techniques include emotional and social intelligence trainings that elevate individuals, leaders and their organizations to excel well beyond current standards – offering a dynamic competitive advantage.
Londina has taken a situation that would devastate most individuals, being hit by a drunk driver, and has turned it into her life force. In this accident, Londina sustained a traumatic head injury, broken back and broken neck. The doctors gave her little hope of a normal life. She has now turned this challenge into an extraordinary life of empowering others to turn their fears into freedom and reach their potential.
Mastering her limiting beliefs and overcoming all that doctors had told her, Londina has thrived physically as well.
She has become a Triathlete (competing in a Half-Ironman and medaling in numerous other triathlons), a two-time marathon runner (Nike Women’s in San Francisco and the Marine Corps in Washington), and a cyclist.
She has released 100 lbs. by taking control of her thoughts instead of allowing thoughts to control her.
She knows what it takes to take you and your team from where you are to where you want to be.
As a Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.
Contact me. I am looking forward to assisting you on your journey to becoming a success in your life and/or business.