Beyond the Algorithm: AI-driven Marketing for the Modern Business

Welcome to "Beyond the Algorithm: AI-driven Marketing for the Modern Business," a podcast dedicated to exploring the cutting-edge developments in artificial intelligence and machine learning and their profound impact on marketing and business strategies. Hosted by Katija Vlatkovich, CEO of digital marketing agency Misfit Digital, this podcast will be your go-to source for understanding how AI and machine learning are revolutionising the marketing landscape.

Katija is a digital marketing strategist with 14 years of experience, specialising in supercharging growth for B2C and B2B businesses through powerful digital marketing strategies, advertising, and automation. A firm believer in data-driven decision-making, Katija is helping her clients upgrade to Google Analytics 4 and leverage its many benefits.

With hands-on experience in the digital marketing industry and her own DTC e-commerce brand, CLINKDRINK.CO.NZ, Katija brings unique and practical insights to every conversation. Throughout the series, you'll hear from industry leaders as they share their ideas, discuss the latest news, and provide in-depth insights into the applications of AI and machine learning in marketing.

Whether you're a business owner, marketer, or just curious about the future of AI in marketing, "Beyond the Algorithm" will provide you with valuable insights and actionable strategies to stay ahead of the curve. Join Katija and her guests as they explore the innovative ways AI and machine learning are transforming businesses and shaping the future of marketing.

Don't miss this opportunity to learn from some of the brightest minds in the industry. Tune in to "Beyond the Algorithm: AI-driven Marketing for the Modern Business" to unlock the potential of AI and machine learning for your marketing efforts. Subscribe now and stay informed!