S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement artwork
Business Podcasting Made Easy

S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement

  • S11E9
  • 13:00
  • November 2nd 2022
  1. “You don't have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream. — Michael Dell
  2. Become someone worth listening to by leveraging your podcast before you even launch it!
  3. Did you know? Your podcast is a product that you will launch just like any other product. 
  4. Many podcasters don’t realize this and never do a formal marketing launch. 
  5. Treat your podcast like your “best offer” and we will show you how. 
  6. Groundwork: knowing strategy, audience
  7. Marketing: telling people
  8. [What you need to do.] Map your launch strategy in 3 simple steps.
  9. Start telling people about your podcast, the name. and why you created it.
  10. Share your 13 promises on social media, by email, and by livestream.
  11. Reach out to potential interviewees, listeners, collaborators, and sponsors.
  12. [TAKE ACTION] Imagine publishing your first episode, and people are actually listening live! So reach out to five people and start talking about your podcast today.

Ben Gioia ("joya")

Book Coach, Strategist, and Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.


Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.


Listen to Live: IBGR.Network

Subscribe to the podcast at influencersformula.com

If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.


TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

Business Podcasting Made Easy

This is your roadmap for how to become a unique expert, authority, or influencer in your field, fast. From there, you can create instant credibility with a high-quality book (that you’ve essentially just written, thanks to the podcast). We call it the Influencers Formula and you’ll call it your new best friend. 

[So mark your calendars and listen live each week. With proven, practical steps, you will amplify your message & grow your following without losing time, money, and energy.]

So if you want a plug & play podcast that is worth listening to — without giving up the rest of your life — then keep listening. Before we get started, you can reach us at influencersformula.com.

All of this season's show notes can be found here.

Donna Kunde avatar
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

"When we begin to see the world from the inside out, life will happen through us instead of to us."

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

Ben Gioia ("Joya") avatar
Ben Gioia ("Joya")
Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, international, best-selling author who trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. He makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.