S14 E30: How Early to Start Thinking about Exit? with Ellen Long & Jason Wally Waldron artwork
Exitology: Unlock Your Profits, Unlock Your Potential

S14 E30: How Early to Start Thinking about Exit? with Ellen Long & Jason Wally Waldron

  • S14E30
  • 12:59
  • September 12th 2023

“90% of businesses won’t sell because they haven’t built the business to sell.”

Think of your business as an investor.

Every investor or entrepreneur should have an exit planning coach.

Begin with the end in mind.

Strategic buyers will pay more than private equity (PE) investors.

Who is the strategic buyer? 

  • someone who wants to get you out of the business.
  • someone who wants to get into a new market.
  • someone who wants to assume talent / employee / culture.

Common mistakes  

  • Thinking you will sell your business in a year (M&A takes 9-12 months)
  • Thinking you have all the time in the world to sell your business.

Download our Extraordinary Exit checklist:


Ellen Long | Exit Planner | Long Business Advisors, LLC www.longbusinessadvisors.com


#exitplanning #investor #exitplanningcoach #valueinvestor #strategicbuyer


Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

Exitology: Unlock Your Profits, Unlock Your Potential

Exitology unlocks business potential, allowing owners to access more freedom, more profits, and a larger exit.

There is no need to throw the best years of your life away, enslaved to your business.

Imagine instead tripling the value of your business and achieving 8 Figures of Growth by making a few small changes over the next six months…

…and then selling your business for triple what it’s worth today.

What would it mean for you to:

☑ Grow your company up to 33% every year, without adding more costs

☑ Position your company for a lucrative sale

☑ Hand down your company as a legacy to your family

☑ Create a passive income stream with the business you already own

☑ Regain your time and freedom

This is what we do for custom manufacturing, industrial services, or supply chain business owners who are getting ready to sell in the next 3 years.

Show Me How

Meet the Host

Jason "Wally" Waldron avatar
Jason "Wally" Waldron
CEO, Founder

Jason “Wally” Waldron, founder and CEO of Exitology, is the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen, Colorado, with his wife and two children.