S15 E10: 21 Step Process for Business Owners with Dr. Craig West & Jason Wally Waldron artwork
Exitology: Unlock Your Profits, Unlock Your Potential

S15 E10: 21 Step Process for Business Owners with Dr. Craig West & Jason Wally Waldron

  • S15E10
  • 12:58
  • January 11th 2024

“Begin with the end in mind and start with what you want to actually achieve.”

An exit plan is structured and process driven.

  • First - identify value in your business. 
  • Second - fact find to determine what the business owner wants to achieve.
  • Third - use business insights to determine the business owner’s starting point.

Business insights get facts and figures together and can be a confronting conversation.

Business owners want to know how they get from today to an exit and what does it look like?

A good advisor, using the right tool, should be able to make an exit a lot easier than it would be without it. Exit planning advisors are specifically trained to make that happen.

Exit planning can be challenging but it’s interesting and focuses on business value in businesses.


Dr. Craig West, CEPA, CEO and Founder of Succession Plus and Capitaliz. Author of It All Begins With Insights. Additional in the media references available.


#exitplanning #succession #businessinsights #exitplan #transferablevaluemetric #advisor #insight


Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

Exitology: Unlock Your Profits, Unlock Your Potential

Exitology unlocks business potential, allowing owners to access more freedom, more profits, and a larger exit.

There is no need to throw the best years of your life away, enslaved to your business.

Imagine instead tripling the value of your business and achieving 8 Figures of Growth by making a few small changes over the next six months…

…and then selling your business for triple what it’s worth today.

What would it mean for you to:

☑ Grow your company 33% annually, without adding more costs

☑ Position your company for a lucrative sale

☑ Hand down your company as a legacy to your family

☑ Create a passive income stream with the business you already own

☑ Regain your time and freedom

This is what we do for blue-collar and industrial business owners who are getting ready to sell in the next 5 years.

Show Me How

Meet the Host

Jason "Wally" Waldron avatar
Jason "Wally" Waldron
CEO, Founder

Jason “Wally” Waldron, founder and CEO of Exitology, and his team are the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen, Colorado, with his wife and two children.