S15 E11: The Change in Exit Drivers (What Motivates People to Exit) with Dr. Craig West & Jason Wally Waldron artwork
Exitology: Unlock Your Profits, Unlock Your Potential

S15 E11: The Change in Exit Drivers (What Motivates People to Exit) with Dr. Craig West & Jason Wally Waldron

  • S15E11
  • 12:59
  • January 11th 2024

“I don’t need the money or I don’t need all the money.  I’m happy to share it.”

20 years ago, a business owner needed to sell a business to fund retirement.

Most baby boomers around the world are independently wealthy and don’t need to sell anything to fund their retirement.

Business owners that have had their businesses for 25, 30, 35, 40 years have an emotional connection to their business.

Legacy / Stewardship type exit focuses on looking after employees and customers after exit.

Explore the meaning of creating significant companies

There is an increase in the use of exit planning advisors to determine what will actually drive your exit decision.  

A business owner needs to be able to clearly articulate and communicate their exit decision.


Dr. Craig West, CEPA, CEO and Founder of Succession Plus and Capitaliz.  Author of It All Begins With Insights.  Additional in the media references available.


#exitplanning #succession #businessinsights #exitplan #motivators #decision #advisor #legacy #stewardship


Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.


Exitology: Unlock Your Profits, Unlock Your Potential

Exitology unlocks business potential, allowing owners to access more freedom, more profits, and a larger exit.

There is no need to throw the best years of your life away, enslaved to your business.

Imagine instead tripling the value of your business and achieving 8 Figures of Growth by making a few small changes over the next six months…

…and then selling your business for triple what it’s worth today.

What would it mean for you to:

☑ Grow your company 33% annually, without adding more costs

☑ Position your company for a lucrative sale

☑ Hand down your company as a legacy to your family

☑ Create a passive income stream with the business you already own

☑ Regain your time and freedom

This is what we do for blue-collar and industrial business owners who are getting ready to sell in the next 5 years.

Show Me How

Meet the Host

Jason "Wally" Waldron avatar
Jason "Wally" Waldron
CEO, Founder

Jason “Wally” Waldron, founder and CEO of Exitology, and his team are the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen, Colorado, with his wife and two children.