S15 E29: Principles-Based Planning, a Unique Approach to Financial Planning with Kyle Christensen & Jason Wally Waldron artwork
Exitology: Unlock Your Profits, Unlock Your Potential

S15 E29: Principles-Based Planning, a Unique Approach to Financial Planning with Kyle Christensen & Jason Wally Waldron

  • S15E29
  • 12:59
  • January 30th 2024

“Money isn’t math, math isn’t money.” 

Traditional planning has not created financial freedom for people. It has led to financial dependence.  

What's a different approach that people can take that helps them become financially free?

If we don’t have principles as the foundation for our decisions that we make in our life we are more subject to marketing, hype, and following the herd.

Decisions are made based on past fund performance in the marketing material.

Average is a terrible indicator to use, a median is a much better indicator.

What matters isn’t the average rate of return, what matters is that you made money or lost money.  

Incentives and education invite consumers to abdicate their own thinking.


Kyle J Christensen, founder of Fiveth, founder of Unique Advantage, and author of Principle Based Planning: A Better Approach to Financial Planning | LinkedIn 


#money #math #financial #freedom #principles #marketing #performance


Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

Exitology: Unlock Your Profits, Unlock Your Potential

Exitology unlocks business potential, allowing owners to access more freedom, more profits, and a larger exit.

There is no need to throw the best years of your life away, enslaved to your business.

Imagine instead tripling the value of your business and achieving 8 Figures of Growth by making a few small changes over the next six months…

…and then selling your business for triple what it’s worth today.

What would it mean for you to:

☑ Grow your company up to 33% every year, without adding more costs

☑ Position your company for a lucrative sale

☑ Hand down your company as a legacy to your family

☑ Create a passive income stream with the business you already own

☑ Regain your time and freedom

This is what we do for custom manufacturing, industrial services, or supply chain business owners who are getting ready to sell in the next 3 years.

Show Me How

Meet the Host

Jason "Wally" Waldron avatar
Jason "Wally" Waldron
CEO, Founder

Jason “Wally” Waldron, founder and CEO of Exitology, is the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen, Colorado, with his wife and two children.