S15 E9: Business Succession & Exit Planning – Why and How with Dr. Craig West & Jason Wally Waldron artwork
Exitology: Unlock Your Profits, Unlock Your Potential

S15 E9: Business Succession & Exit Planning – Why and How with Dr. Craig West & Jason Wally Waldron

  • S15E9
  • 12:59
  • January 11th 2024

“There are so many unsung heroes of the world who are running businesses every single day.”

In the late 2000s, there were no documented processes around exit planning.

With roots in accounting and many advisors focusing on financial planning, there wasn’t a focus purely on exit and succession planning.

As an early adopter, Dr. Craig West traveled to the US To obtain his Certified Exit Planning Advisor (CEPA) designation and expand his knowledge in exit planning.

Exit planning is a specialized area that helps business owners achieve the outcomes they need.

Transferable value metric - a business worth $8M sold for $22M and the owner donated $5M to charity. An outcome that is life changing for the family and the charity.

Some of the best successes are where people actually come back and decide not to sell their business.

Exit planning is just good business strategy and it proves itself again and again.


Dr. Craig West, CEPA, CEO and Founder of Succession Plus and Capitaliz. Author of It All Begins With Insights. Additional in the media references available.


#exitplanning #succession #accounting #worth #transferablevaluemetric #CEPA


Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

Exitology: Unlock Your Profits, Unlock Your Potential

Exitology unlocks business potential, allowing owners to access more freedom, more profits, and a larger exit.

There is no need to throw the best years of your life away, enslaved to your business.

Imagine instead tripling the value of your business and achieving 8 Figures of Growth by making a few small changes over the next six months…

…and then selling your business for triple what it’s worth today.

What would it mean for you to:

☑ Grow your company 33% annually, without adding more costs

☑ Position your company for a lucrative sale

☑ Hand down your company as a legacy to your family

☑ Create a passive income stream with the business you already own

☑ Regain your time and freedom

This is what we do for blue-collar and industrial business owners who are getting ready to sell in the next 5 years.

Show Me How

Meet the Host

Jason "Wally" Waldron avatar
Jason "Wally" Waldron
CEO, Founder

Jason “Wally” Waldron, founder and CEO of Exitology, and his team are the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen, Colorado, with his wife and two children.