In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences.

Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform.

Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters.

The best takeaways:

How people are taking advantage of data - 00:36
Growth is experimentation - 03:46
Buzzwords, machine learning and AI - 05:00
Cognitive biases and their influence on decision making - 07:41
The job description of a future data analyst - 10:21

Podcast Notes: Krista Seiden podcast: The present and future of data analysis

All episode articles: Growth Interviews

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