Barry Schwartz: The key is website UX (User Experience) artwork
eCommerce Growth Show

Barry Schwartz: The key is website UX (User Experience)

  • S1
  • 26:18
  • April 24th 2020

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years.

Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year.

The best takeaways:

  • What doesn’t work anymore in SEO - 02:29
  • Growing in 2020: SEO and user experience - 06:48
  • The recipe for a good mix of channels - 11:35
  • RankBrain and the influence of AI - 17:04

Podcast Notes: Barry Schwartz: The key is website User Experience

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