eCommerce Growth Show
Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent
- S2E21
- 1:02:06
- September 11th 2020
Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.
Main topics:
- When to go against conversion rate
- How and where to leverage zero-party data for long consideration time user journeys
- Using the voice of customer research to find great value propositions that actually mean something
All episodes: eCommerce Growth Show
Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent
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