Brian Massey: CRO (conversion rate optimization) as a science
- S1
- 44:19
- March 30th 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it.
Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon.
Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
The best takeaways:
- Being a conversion scientist is a journey in itself - 01:52
- The hidden gems in CRO experiments - 13:36
- 2020 - the year of conversion rate optimization? - 18:30
- Are there less data-driven experts out there? - 25:36
- More than best practices - 28:36
- Machine learning and the loss of jobs - 33:26
Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science
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