Guido Jansen: Start by having a USP (unique value proposition)
- S1
- 48:03
- December 30th 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, CRO/CX/UX @ Vaimo, Magento Association board, creator @ Dutchento, CRO.CAFE and Core of Commerce.
Guido’s primary fields of interest are online behavior, usability, cultural differences and optimization for human beings. Secondary fields of interest are e-commerce, web analytics and online communities. He received the "Community Builder Award" out of the hands of eBay CEO John Donahoe for building the Dutch Magento community and events.
Guido Jansen forms and enables 'customer intelligence teams' and embeds the CRO process within the team(s). He loves working in multidisciplinary teams with strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and marketers.
The best takeaways:
- How CRO blends with cognitive psychology - 03.38
- Applying psychology in marketing - 09.30
- An expert’s frustrations regarding e-Commerce - 12.51
- Customer retention and the key to layalization - 18.52
- Habit formation for repeat purchase - 25.19
- Best of the best practices - 27.10
- The starting point for optimization - 38.41
- Tips for choosing an optimization team - 41.46
- Growth and sustainability - 44.45
Podcast Notes: Guido Jansen: Start by having a unique value proposition
All episode articles: Growth Interviews
Follow Omniconvert on: