Jason Greenwood: Immersive in store experience through empathic digital tactics
- S1
- 48:08
- September 12th 2019
In this week’s episode of Growth Interviews, we invite you to join our conversation with Jason Greenwood, a digital native with deep omni-channel commerce expertise (B2C | B2B | DTC), who simply loves what he does. He is a passionate mentor, commentator, worldwide keynote speaker and content producer that loves giving back to an industry that has given him so much over the years.
Jason’s focus in business is to bring together the core tenets of online success - traffic, conversion & customer lifetime value - with a wider solution that encompasses teams, business goals, systems, processes and integration/automation.
He is a strong advocate for phygital experiences - digitally-led experiences within physical retail which includes the use of biometrics, AR/VR, IoT, mobile NFC, progressive web apps and more to create fully merged, integrated and immersive in-store experiences that drive consumer brand affinity and stickiness.
The best takeaways:
- A deeper understanding of the importance of customer lifetime value
- How to advocate for loyalty retention
- The goldmine of keeping up with the latest tech developments
- The value of data as a strategic asset in customer retention
- Fusing physical with digital experiences
Podcast Notes: Jason Greenwood: Immersive in-store experience through empathic digital tactics
All episode articles: Growth Interviews
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