Jim Sterne: Machine learning is changing how we look at data
- S1
- 45:57
- January 7th 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association.
An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications."
Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association.
The best takeaways:
- Beginnings in information technology - 01.25
- Big AHA moments and the future technologies - 04.15
- How machine learning is changing online marketing - 07.19
- How efficient are machine learning and AI patterns - 13.09
- Practical ideas on how to use machine learning for growth - 15.55
- Mistakes in e-Commerce - 22.02
- Why are companies missing out in customer experience - 26.00
- The road to becoming customer centric - 34.25
Podcast Notes: Jim Sterne: Machine learning is changing how we look at data
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