Khalid Saleh: Lifetime value optimization is the name of growth
- S1
- 46:54
- December 5th 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation.
Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe.
Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.
The best takeaways:
- What do companies get from CRO in terms of ROI? - 06.00
- Monitoring employee performance - 11.05
- CRO. The market. The tech. The adoption - 14.03
- Growth ideas - 23.38
- An expert’s advice - 37.42
Podcast Notes: Khalid Saleh: Lifetime value optimization is the name of growth
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