Peep Laja: CRO (conversion rate optimization) and the endless business possibilities
- S1
- 21:17
- March 6th 2020
In this week’s episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible.
In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world.
He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting.
The best takeaways:
- The conversion optimization market status - 03:40
- eCommerce marketers under the microscope - 04:52
- The excitement of an entrepreneur - decisions for a lifetime - 10:13
- Crunch large data sets with machine learning - 15:03
- The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47
Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities
All episode articles: Growth Interviews
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