Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience
- S1
- 48:21
- January 21st 2020
In this week’s episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.
Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses.
His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
The best takeaways:
- The importance of behavioral science, psychology and neuroscience in business
- Customer centricity. The pain points and winning tactics and strategy.
- The unified theory of friction
- In-depth personalization of customer experience with machine learning
- Frictionless tips and tricks for customer retention rate optimization
Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience
All episode articles: Growth Interviews
Follow Omniconvert on: