Hospitality Marketing
Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.
Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.
Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services
Strategic, hands on multi-year experience with the following;
Market Strategy both forensic and forecasted
Re-branding
Channel Managment
Distribution Management (OTA's)
Opening due diligence
Multi-property single destination Multi- outlet
Acquisitions
Divesting
Asset management and assessment
Soft branding
Market assessment
Revenue Managment
Forecasting
Budgeting
Service vetting
Best of breed connections
Market Product awareness
IT knowledge / CRM Interface integration
Multi-unit - multi-outlet strategy integration