Hospitality Marketing Show 234 artwork
Hospitality Marketing

Hospitality Marketing Show 234

  • S6E234
  • 26:38
  • January 31st 2020

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #234 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is Airdna.com 


00:05— Our Technique this week is How to counter dynamic inventory in your market


00:14 — News and Show Review


CoHosts

Stephanie Smith

Kat Mohammad

Robert Cole


Show Notes

00:01 — HSMAI Marketing Conference Revie

00:15 — AAHOA conference

01:15 — Marriott signed record 815 hotel deals in 2019 / Hilton Opened More Than a Hotel a Day, Achieved 6.6 Percent Net Unit Growth, and Reached 6,110 Properties

01:54 — How to delete what Facebook knows about your life outside of Facebook


U.S. AirDNA STR Index: 2019 Year-End Report

   https://www.airdna.co/blog/us-airdna-str-index-2019-report

"All in all, the United States vacation rental market saw a 14.3-point slide in 2019 compared to a 2.48-point rise over the same period in 2018"



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Loren Gray avatar
Loren Gray
Founder / CEP

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.


Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services


Strategic, hands on multi-year experience with the following;

Market Strategy both forensic and forecasted

Re-branding

Channel Managment

Distribution Management (OTA's)

Opening due diligence

Multi-property single destination Multi- outlet

Acquisitions

Divesting

Asset management and assessment

Soft branding

Market assessment

Revenue Managment

Forecasting

Budgeting

Service vetting

Best of breed connections

Market Product awareness

IT knowledge / CRM Interface integration

Multi-unit - multi-outlet strategy integration