
“Optimism or reality, what should we really be planning for?"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #286 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are; https://www.sparkchart.com/ https://surveys.google.com/ https://typeform.com/
00:06— Our Technique this week is; “Optimism or reality, what should we really be planning for?"
00:14 — News and Show Review
CoHosts
Dean Schmit
Robert Cole
Adele Gutman
Amy Infante
Show Notes
00:02 — Roberts list of reality and numbers
00:42 — how do you start with a new client about new business for group
00:57 — What is the value of Culture tools like https://trainual.com/
01:14 — Hospitality Sales Planner: https://gitgocoach.com/ordercgk0u99 / Hospitality Sales Planner: https://gitgocoach.com/ordercgk0u99 / https://basecampmeta.com/meta-educational-series
01:44 — Bidding Farewell to The Standard Hotel After Its 22-Year Run
01:54 — Microsoft Patent Shows Plans to Revive Dead Loved Ones as Chatbots
02:06 — Show Ends
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing
Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.
Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services
Strategic, hands on multi-year experience with the following;
Market Strategy both forensic and forecasted
Re-branding
Channel Managment
Distribution Management (OTA's)
Opening due diligence
Multi-property single destination Multi- outlet
Acquisitions
Divesting
Asset management and assessment
Soft branding
Market assessment
Revenue Managment
Forecasting
Budgeting
Service vetting
Best of breed connections
Market Product awareness
IT knowledge / CRM Interface integration
Multi-unit - multi-outlet strategy integration