
"When there is no 'internet police', how to monitor your real online competition"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #291 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are; https://serpstat.com/ https://www.spyfu.com/ https://www.ispionage.com/
00:03— Our Technique this week is; "When there is no 'internet police', how to monitor your real online competition"
00:13 — News and Show Review
CoHosts
Dean Schmit
Edward StOnge
Robert Cole
Adele Gutman
Lily Mockerman
TIm Peter
Stuart Butler
Show Notes
00:02 -- Hotel Sellers Use Car-Sales Model to Finance Lodging Deals
00:23 -- Handling the anger that comes with the pent up travel demand
00:39 -- Remote work has kickstarted a hotel subscription-living movement
00:43 -- Ghost Kitchens and how people have hijacked keyword voice space
01:12 -- Culture and mental health of the team
01:36 -- Marketing is operations and visa versa
02:14 -- Show ends
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Hospitality Marketing
Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.
Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services
Strategic, hands on multi-year experience with the following;
Market Strategy both forensic and forecasted
Re-branding
Channel Managment
Distribution Management (OTA's)
Opening due diligence
Multi-property single destination Multi- outlet
Acquisitions
Divesting
Asset management and assessment
Soft branding
Market assessment
Revenue Managment
Forecasting
Budgeting
Service vetting
Best of breed connections
Market Product awareness
IT knowledge / CRM Interface integration
Multi-unit - multi-outlet strategy integration