Hospitality Marketing Show 306 artwork
Hospitality Marketing

Hospitality Marketing Show 306

  • S7E306
  • 26:51
  • June 18th 2021

"Old 'new ways' to gather 1st party data"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #306 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


00:01 — Our tools for review this week are; https://sniply.io/ https://app.bitly.com/ https://joturl.com/


00:05— Our Technique this week is; "Old 'new ways' to gather 1st party data"


00:10 — News and Show Review


CoHosts

Dean Schmit

Adele Gutman


Show Notes

00:02 -- How are the current prices going to effect the group and corp travel demand in the near future.

00:32 --Are we driving business to AirBnB and VRBO by our current rate demands?

00:31 -- Airbnb Is Spending Millions of Dollars to Make Nightmares Go Away

00:40 -- How does the free sell AirBnB world work

00:55 -- How to deal with the penned up anger that we are witnessing in travel

01:14 -- What happens after the music stops and the tsunami of demands wains and we no longer have third party cookies to data use?

01:26 -- how does wholesalers verses self search work in our domestic culture verses EU?

01:40 -- how can you drive local interest stuff better to drive business for all

01:50 -- Remembering the magic of the travel experience we used to enjoy

01:55 -- how does reviews and there metrics effect rate and value


Shedding More Light on How Instagram Works


    https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Loren Gray avatar
Loren Gray
Founder / CEP

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.


Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services


Strategic, hands on multi-year experience with the following;

Market Strategy both forensic and forecasted

Re-branding

Channel Managment

Distribution Management (OTA's)

Opening due diligence

Multi-property single destination Multi- outlet

Acquisitions

Divesting

Asset management and assessment

Soft branding

Market assessment

Revenue Managment

Forecasting

Budgeting

Service vetting

Best of breed connections

Market Product awareness

IT knowledge / CRM Interface integration

Multi-unit - multi-outlet strategy integration