Hospitality Marketing Show 307 artwork
Hospitality Marketing

Hospitality Marketing Show 307

  • S7E307
  • 32:36
  • June 25th 2021

PR Message versus Marketing Message

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #307 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. We are also on the only 24/7 TV Channel dedicated to Hospitality the HospitalityChannel.tv SO let's get started;


00:01 — Our tools for review this week are; https://www.ping-go.com/ https://www.businesswire.com/portal/site/home/ https://www.prweb.com/ http://prwire.me/


00:06— Our Technique this week is; "PR Message versus Marketing Message"


00:14 — News and Show Review


CoHosts

Stephanie Smith

Dean Schmit

Adele Gutman


Show Notes

00:03 -- is the current dilution of segments due to prior low offered rates.

00:14 -- Google now allows you to target what dates ppl are looking for on there Metasearch program

00:24 -- how the impact of reviews can effect your revenue

00:44 -- how the impact of current service limitations are hurting your future business

01:20 -- what are some options that brands can do for themselves

02:05 -- Show Ends


Hoteliers Rethink Revenue Management Due to Dearth of Talent


   https://www.costar.com/article/352137647/hoteliers-rethink-revenue-management-due-to-dearth-of-talent


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Also subscribe to the only Hospitality TV channel on ROKU / AppleTV / Google Play . and Amazon Prime or Google Play or Apple App Store thank You for the privilege of your time. Talk to you next week!

Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Loren Gray avatar
Loren Gray
Founder / CEP

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.


Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services


Strategic, hands on multi-year experience with the following;

Market Strategy both forensic and forecasted

Re-branding

Channel Managment

Distribution Management (OTA's)

Opening due diligence

Multi-property single destination Multi- outlet

Acquisitions

Divesting

Asset management and assessment

Soft branding

Market assessment

Revenue Managment

Forecasting

Budgeting

Service vetting

Best of breed connections

Market Product awareness

IT knowledge / CRM Interface integration

Multi-unit - multi-outlet strategy integration