Hospitality Marketing Show 421 artwork
Hospitality Marketing

Hospitality Marketing Show 421

  • S10E421
  • 24:59
  • September 1st 2023

"Financial Modeling for Hospitality Marketing"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #421. So each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;


00:01 — Our tools for review this week are; https://www.geru.com/ https://frontly.ai/


00:04— Our Technique this week is; "Financial Modeling for Hospitality Marketing"


00:17— News and Show Review


Topic -- "How to Stress Test Your Marketing Budget"


Appsumo Link for tools discussed -- appsumo.8odi.net/hdm


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitychannel.tv and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to hospitaliltychannel.tv Thank You for the privilege of your time. Talk to you next week!

Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Loren Gray avatar
Loren Gray
Founder / CEP

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.


Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services


Strategic, hands on multi-year experience with the following;

Market Strategy both forensic and forecasted

Re-branding

Channel Managment

Distribution Management (OTA's)

Opening due diligence

Multi-property single destination Multi- outlet

Acquisitions

Divesting

Asset management and assessment

Soft branding

Market assessment

Revenue Managment

Forecasting

Budgeting

Service vetting

Best of breed connections

Market Product awareness

IT knowledge / CRM Interface integration

Multi-unit - multi-outlet strategy integration