The Flywheel Effect: Building and Retaining Your Customer Database

Today we're delving into the nitty-gritty of what it takes to thrive as a business owner in the hospitality industry. I'll be sharing my personal journey— the highs, the lows, and the hard lessons learned from my restaurant ownership experience. We'll discuss the importance of prioritizing strategic tasks over urgent distractions and unveil a powerful tool we've developed to optimize your operations: the missed call, text-back system.

This simple yet effective technology engages your customers automatically, answers their common queries, and even grows your database.

Plus, we'll explore ways to boost your Google discoverability and ensure your business stands out. So, if you're ready to transform your bar or restaurant, stay tuned!

00:00 Shiny objects hinder my business growth plans.

04:51 Automated text conversion for unanswered business calls.

07:16 Optimizing Google Business Profile for better ranking.

10:08 Converting contacts to lifetime value quickly.

1. Introduction by Jason Littrell

• Brief introduction and greeting
• Personal background as a restaurant owner

2. Challenges of Managing a Bar/Restaurant

• Constant work and lack of days off
• Dealing with staff issues and operational problems
• Sacrificing long-term goals for urgent tasks

3. Transition to the Tech World

• Current involvement in the tech industry
• The impact of AI and emerging technologies

4. Importance of Focusing on Key Areas for Business Growth

• Research on delivering high ROI for clients
• Sticking with proven strategies and "boring, unsexy stuff"
• Development of a new program

5. Introduction to the "Missed Call, Text Back" System

• Description of the system and its functionality
• Onboarding process for the system

6. Benefits and Features of the "Missed Call, Text Back" System

• Transforming missed phone calls into text responses
• AI training to handle common customer inquiries
• Seamless integration with existing operations

7. Case Study: Burrito Shop Implementation

• High volume of phone calls
• Automatic responses to common questions
• Increased efficiency and customer satisfaction

8. Onboarding and Database Building

• 14-day onboarding process
• Connecting Google Business Profile
• Implementing a new phone number and automated systems

9. Enhancing SEO and Discoverability

• Use of Yext to increase citations and backlinks
• Importance of Google Maps for local searches

10. Automating Customer Feedback and Reviews

• Collecting and responding to customer reviews
• Improving business practices based on feedback

11. Building a Sustainable Customer Database

• Taking control of customer interactions from third-party platforms
• Incremental growth in customer database
• Weekly performance reports for clients

12. Long-term Value and Client Satisfaction

• Increasing lifetime value of customers
• Tangible results and customer loyalty

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