How to Market Your Brand To The Youths in Malaysia - Jazz Tan (Youths Today)

In this episode of the iSearch podcast, we have Jazz Tan from Youths Today to share how brands can target Malaysian youth in their marketing.

The areas of discussion include:

- The current online behaviour of youth and the platform with the highest potential

- Best platform for brands to target younger audiences

- The difference between Xiaohongshu and TikTok

- Key differences between marketing to youth and older audiences

- How brands can leverage the Youths Today platform to build online branding

- Charges on Youths Today

- Youth marketing campaigns that have been effective

- Example of how businesses can increase reach and brand awareness

- Recommended budget for youth marketing campaigns

- How businesses can get started with the Youths Today platform

Check out Youths Today here:

https://www.youthstoday.com/

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