The KreativEU (Knowledge & Creativity European University) entails a bottom-up and unique alliance of universities across Europe, linking and connecting local and national heritage, traditions, crafts and folklore to a common European value, strengthening the European identity, cohesion, knowledge economy, employment, creativity, culture and welfare.

This alliance is built on a shared vision on the importance of European cultural and artistic diversity as a driver of cohesion, equality, peace, sustainability and educational, economic, political, social, and scientific innovation and development, contributing to the establishment of a European University unique in its kind, capable of offering a competitive and an attractive European education and research system, with students, researchers, academics and society, at large, cooperating within different cultures and across borders and academic disciplines.