S1 E2 Unlocking Trade Secrets Listerine's Success Story with Wayne Carroll
- S1E2
- 12:59
- July 7th 2023
Did you know that trade secrets can be licensed indefinitely, surpassing the duration of patents or copyrights? In 1881, Dr. Lawrence sold the secret Listerine formula to a company, securing a 10% share of gross sales. Fast forward to 1956, after paying a staggering $22 million, the company sued to halt further payments. Understanding how intellectual property works is crucial for small business owners. Trade secrets can provide a competitive edge and long-term value if managed and protected effectively. What You Need to Know: Trade secrets can be licensed without an expiration date, offering a lasting competitive advantage. The Listerine case exemplifies the significance of safeguarding trade secrets amidst changing circumstances. Patents and copyrights have limited durations, while trade secrets can endure for an extended period. What You Need to Do Evaluate your business's intellectual property assets and identify potential trade secrets. Implement security measures to protect trade secrets from unauthorized disclosure. Consider the option of licensing trade secrets strategically, with appropriate legal agreements in place. [TAKE ACTION] Take a proactive step today: Conduct an intellectual property audit for your business and prioritize trade secret protection.
HOST: Wayne Carroll founded Inspired Idea Solutions Law Firm in 2013, an IP boutique law firm focused on helping small businesses with intellectual property. At Inspired Idea Solutions, we use a proven process for obtaining IP rights that focuses on aligning the business strategy of small business clients with their IP strategy. We help small businesses implement a strategy to ensure they own and leverage their intellectual property. We also have clear expectations with zero hidden fees.
In addition to his legal work, Wayne is an Eagle Scout and actively volunteers with the Boy Scouts of America. He is also a proud father of six children and enjoys playing pickleball. Wayne's extensive experience and expertise in intellectual property law make him a highly respected attorney and a valuable asset to clients seeking protection for their intellectual property rights. Wayne can be reached at 480-741-2440 or [email protected]. You can also connect with Wayne on LinkedIn.
Schedule an appointment with Wayne Carroll for a strategy session on protecting and leveraging your intellectual property.
Leveraging Inspiration: The Inspired Patent Podcast
Leveraging Inspiration: The Inspired Patent Podcast
This podcast is for small business owners. You work so hard and help so many people.
It breaks my heart when I learn of a small business owner that missed opportunities because they did not have the information that they needed. That is why I am here, to help you, the small business owner, to learn how to leverage your inspiration and succeed at making the world a better place.
Listen to find out simple steps you can take to make sure you own the valuable property in your business, your inspired ideas, your innovations, and solutions. More than just protecting your intellectual property (IP), I want to help you leverage your ideas so that you can offer your solutions to as many people as possible.
Each 13-week season will take you through a process in your business to improve your intellectual property protection. In each episode, I provide a small action that you can take to better protect your IP. Added together these small actions can make a huge difference for your business and the results you achieve.
Join me each week for new episodes. Find new episodes on LeveragingInspiration.com and wherever you find your podcasts
The first season (season 13 on IBGR.Network) covers: Intellectual Property Strategy for Startups and Small Business
Show Airs - Fridays 3 pm ET beginning Apr 7, 2023
Wayne Carroll founded Inspired Idea Solutions Law Firm in 2013, an IP boutique law firm focused on helping small businesses with intellectual property. At Inspired Idea Solutions, we use a proven process for obtaining IP rights that focuses on aligning the business strategy of small business clients with their IP strategy. We help small businesses implement a strategy to ensure they own and leverage their intellectual property. We also have clear expectations with zero hidden fees.
In addition to his legal work, Wayne is an Eagle Scout and actively volunteers with the Boy Scouts of America. He is also a proud father of six children and enjoys playing pickleball. Wayne's extensive experience and expertise in intellectual property law make him a highly respected attorney and a valuable asset to clients seeking protection for their intellectual property rights. Wayne can be reached at 480-741-2440 or [email protected]. You can also connect with Wayne on LinkedIn.
For help with your business Schedule an appointment with Wayne Carroll for a strategy session on how to protect and leverage your intellectual property.