13 Chris Lowder - One of the most decorated bartenders of all time, smartest guy in the room, Manager of China for Proof and Co. artwork
Bar Diaries with Jason Littrell

13 Chris Lowder - One of the most decorated bartenders of all time, smartest guy in the room, Manager of China for Proof and Co.

  • S1E13
  • 1:07:04
  • March 28th 2026

Chris Lowder is the trilingual General Manager of Proof & Company, China - the World's most-awarded bar consulting team and craft spirits importer. With offices in China, Singapore, Hong Kong, Australia and New Zealand, Proof imports and supplies high quality independent spirits, glassware, tools and ingredients to hotels and cocktail bars across Asia. As champions of fine drinking, Chris and his team actively work to build China's bartender community by delivering staff & consumer education, planning & executing cocktail events, and generally speaking, one of the most prolific international cocktail and spirits talents. We talked about his journey from being bartender, consultant to general manager...of a continent.

Be sure to follow Chris on his Instagram , connect to his Linkedin and visit PROOF if you want to know more about the innovative closed-loop distribution system that nearly eliminates packaging waste in the premium spirits supply chain, visit EcoSpirit Global .


Be sure to see last week weeks episode of the Movers and Shakers Podcast for another amazing interview with Chris Lowder and Micaela Piccolo!

***

Questions, comments or thoughts please get in touch! I’m on Instagram, Twitter, Facebook, LinkedIn, and even TikTok…..I think. Or just head to my website http://jlittrell.com. You can even book a call through this link.

***

Want a copy of my Banquet Event Order Template? Click here! How about my nerdy Cocktail Calculator?

***

Current Library:

The Art of Learning by Josh Waitzkin [Audiobook]

Atomic Habits by James Clear

Weinberg on Writing (The Fieldstone Method) by Gerald M. Weinberg

This is Marketing by Seth Godin

Feeding Your Demons by Tsultrim Allione

***

This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.

SocialBee - My social media automation and syndication software

Appsumo - Where I get all my amazing, cheap software for a lifetime.

Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc.

Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research projects, to data entry. Outsourcing baby!

NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set up the domain name!

Hostwinds - This is my web host. This is vital to hosting your website. Having been through AWS and Hostgator, this is the move!

Bar Diaries with Jason Littrell

BarDiaries is a weekly podcast for bar and restaurant owners who are building something real.

Host Jason Littrell, a 20-year hospitality veteran, sits down with independent operators across the United States to hear their stories - how they got started, what makes their spot unique, the challenges of running their business, and the lessons they've learned along the way.

This isn't a food review show. It's a business podcast for operators, by operators. Whether you're running your own spot, thinking about opening one, or just want to hear from people in the trenches, BarDiaries gives you the real talk about what it takes to succeed as an independent operator.

New episodes drop every other week. Subscribe and join the conversation at lab.jlittrell.com