17 Kate Levenstien-The woman behind the Bacon and Beer Classic and founder of Cannonball Productions
- S1E17
- 33:54
- June 2nd 2026
Kate Levenstien is the founder and CEO of Cannonball Productions, she brought her background in events and PR to the world of food and drinks. Her event management agency Cannonball Productions organizes and produces food and beverage events in iconic stadiums and unique venues all over the country. This includes the Bacon and Beer Classic, a massive celebration of you may have guessed, bacon. And beer.
In this episode, we talked about how Kate started after graduating from college to working in LivingSocial, where she managed the live-entertainment team to making a fearless decision, starting up her own event planning company at age of 26. She also shared how their team produces hugely successful events in massive venues feeding tens of thousands of people and what the future of her company look like in the land of COVID19.
Be sure to check out Kate’s Linkedin or send her an email to [email protected] or visit www.cannonballproductions.com.
The episode at glance:
[00:45] About Kate's business-Cannonball Productions
[5:00] where did the concept of bacon and beer come from?
[8:30] Cold calling stadiums
[14:00] Business situation during COVID and vision
[23:00] How do they organize massive events?
[26:00] Communication with the team
[32:00] Resources
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Current Library:
The Art of Learning by Josh Waitzkin [Audiobook]
Weinberg on Writing (The Fieldstone Method) by Gerald M. Weinberg
This is Marketing by Seth Godin
Feeding Your Demons by Tsultrim Allione
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This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
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Bar Diaries with Jason Littrell
BarDiaries is a weekly podcast for bar and restaurant owners who are building something real.
Host Jason Littrell, a 20-year hospitality veteran, sits down with independent operators across the United States to hear their stories - how they got started, what makes their spot unique, the challenges of running their business, and the lessons they've learned along the way.
This isn't a food review show. It's a business podcast for operators, by operators. Whether you're running your own spot, thinking about opening one, or just want to hear from people in the trenches, BarDiaries gives you the real talk about what it takes to succeed as an independent operator.
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