17 Kate Levenstien-The woman behind the Bacon and Beer Classic and founder of Cannonball Productions
- S1E17
- 33:54
- May 13th 2025
Kate Levenstien is the founder and CEO of Cannonball Productions, she brought her background in events and PR to the world of food and drinks. Her event management agency Cannonball Productions organizes and produces food and beverage events in iconic stadiums and unique venues all over the country. This includes the Bacon and Beer Classic, a massive celebration of you may have guessed, bacon. And beer.
In this episode, we talked about how Kate started after graduating from college to working in LivingSocial, where she managed the live-entertainment team to making a fearless decision, starting up her own event planning company at age of 26. She also shared how their team produces hugely successful events in massive venues feeding tens of thousands of people and what the future of her company look like in the land of COVID19.
Be sure to check out Kate’s Linkedin or send her an email to [email protected] or visit www.cannonballproductions.com.
The episode at glance:
[00:45] About Kate's business-Cannonball Productions
[5:00] where did the concept of bacon and beer come from?
[8:30] Cold calling stadiums
[14:00] Business situation during COVID and vision
[23:00] How do they organize massive events?
[26:00] Communication with the team
[32:00] Resources
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Questions, comments or thoughts please get in touch! I’m on Instagram, Twitter, Facebook, LinkedIn, and even TikTok. Or just head to my website http://jlittrell.com. You can even book a call through this link.
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Current Library:
The Art of Learning by Josh Waitzkin [Audiobook]
Weinberg on Writing (The Fieldstone Method) by Gerald M. Weinberg
This is Marketing by Seth Godin
Feeding Your Demons by Tsultrim Allione
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This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
SocialBee - My social media automation and syndication software
Appsumo - Where I get all my amazing, cheap software for a lifetime.
Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc.
Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research projects, to data entry.
NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set up the domain name!
Hostwinds - This is my web host. This is vital to hosting your website. Having been through AWS and Hostgator, this is the move!
The Littrell Show
Tools, methods, and obsessions for building bars, businesses and brands produced by and for an ambitious bartender. This podcast is jam packed with information about how to turn your craft into a brand and a business. I interview my heroes to gain insight on their path from getting paid for what they do to getting paid for what they know.
***
Questions, comments or thoughts please get in touch! I’m on Instagram, Twitter, Facebook, LinkedIn, and even TikTok…..I think. Or just head to my website http://jlittrell.com. You can even book a call through this link.
***
This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
SocialBee - My social media automation and syndication software
Appsumo - Where I get all my amazing, cheap software for a lifetime.
Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc.
Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research projects, to data entry. Outsourcing baby!
NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set up the domain name!
Hostwinds - This is my web host. This is vital to hosting your website. Having been through AWS and Hostgator, this is the move!