23 Danny Lafuente from Simple Vodka: Fighting Hunger in America
- S1E23
- 28:13
- November 17th 2024
Danny Lafuente, co-founder and CEO of Simple Vodka. The brand has a mission to contribute meals and support hunger relief with every bottle sold. Every bottle of award-winning Simple Vodka starts with 9.5lbs of locally sourced Idaho Russet potatoes and pure water from the Snake River Aquifer. That’s it - no added sugar, artificial flavors, or preservatives.
In this episode, we talked about Simple’s Vodka’s purpose, their manufacturing process, e-commerce, why is it good for the environment and how a small brand survives in the pandemic.
Be sure to check out https://simplevodka.co/ and follow them on Instagram @simplevodka.
The episode at glance:
[1:00] Simple Vodka's mission
[3:00] The process of Simple Vodka
[6:00] Product label and packaging
[10:30] Ambitions for the brand
[15:00] E-commerce and where to get Simple Vodka
[17:00] Future plans
[21:00] Are they using ads or organic campaigns?
[24:00] Distillery experience
**
Questions, comments or thoughts please get in touch! I’m on Instagram,
Twitter, Facebook, LinkedIn, and even TikTok…..I think. Or just head to my website http://jlittrell.com. You can even book a call through this link.
***
Check out my FREE mini-course called Bartender as a Business head to learn.jlittrell.com. Free small business webinars every Wednesday at 1pm EST on my Facebook page!
***
How I get things done:
This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
SocialBee - My social media automation and syndication software
Appsumo - Where I get all my amazing, cheap software for a lifetime.
Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc. Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research
projects, to data entry. Outsourcing baby!
NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set
up the domain name!
Hostwinds - This is my web host. This is vital to hosting your website. Having
been through AWS and Hostgator, this is the move!
The Littrell Show
Tools, methods, and obsessions for building bars, businesses and brands produced by and for an ambitious bartender. This podcast is jam packed with information about how to turn your craft into a brand and a business. I interview my heroes to gain insight on their path from getting paid for what they do to getting paid for what they know.
***
Questions, comments or thoughts please get in touch! I’m on Instagram, Twitter, Facebook, LinkedIn, and even TikTok…..I think. Or just head to my website http://jlittrell.com. You can even book a call through this link.
***
This podcast is recorded on a Blue Yeti Microphone with an ASUS Zenbook Road Rig: iRig Lavaliers and my one plus Android Smartphone with a Powered USB-C Hub and a Bluetooth Keyboard.
SocialBee - My social media automation and syndication software
Appsumo - Where I get all my amazing, cheap software for a lifetime.
Canva - Graphics for all of my memes, flyers, posts, logos, pitches, etc.
Fiverr - I hire a number of freelancers from Fiverr to handle things from web tasks, to show notes, to research projects, to data entry. Outsourcing baby!
NameCheap.com - Whenever I have an idea for a business, one of the first things I do is set up the domain name!
Hostwinds - This is my web host. This is vital to hosting your website. Having been through AWS and Hostgator, this is the move!