Making Marketing Matter

Marketing is everywhere – and here at Lancaster University Management School, we are at the forefront of the discipline.

In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.

We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

The podcast brings you conversations with Marketing department lecturers from a variety of backgrounds and interests who teach future marketeers in our classrooms and lecture theatres. They provide an insight into the unique experience Lancaster has to offer.

Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/