Josi talks to Professor Maria Piacentini about her research into understanding why people buy what they buy.
This is translated into the Plastic Packaging in People’s Lives projects, where Maria and a team from across Lancaster University look at how consumers feel about plastics and plastic waste, and why this does not always translate into how they act. Her work considers moral issues around waste, but also the benefits of using plastics for food hygiene and preservation.
PPiPL works with organisations all through the supply chain – from packaging production to retailers to consumers – highlighting the importance of working with businesses and government and making a real-world impact with your work.
Find out more about Maria and her research here: https://www.lancaster.ac.uk/lums/people/maria-piacentini
Discover more about the PPiPL project here: https://www.lancaster.ac.uk/ppipl/
Making Marketing Matter
Marketing is everywhere – and here at Lancaster University Management School, we are at the forefront of the discipline.
In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.
We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.
The podcast brings you conversations with Marketing department lecturers from a variety of backgrounds and interests who teach future marketeers in our classrooms and lecture theatres. They provide an insight into the unique experience Lancaster has to offer.
Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/
Meet the Hosts
Josi is a Lecturer in Marketing at Lancaster University Management School.
Her research has explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence
She is currently studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market.