Josi speaks to Dr Beatriz Garcia about her research into dark tourism – when people visit sites associated with death, tragedy, and disaster.
Beatriz has examined the area in her home country of Spain and in the UK. She looks at how those who manage the sites prescribe emotions, crafting experiences so that visitors experience certain feelings – from horror to sadness to pleasure – and why people visit them. Discover the importance of storytelling – how stories and told, and whose stories are told.
Plus, how market simulations projects can help students prepare for the world of work, from teamwork to decision-making, strategizing and product design to dealing with unexpected events.
Find out more about Beatriz and her research here: https://www.lancaster.ac.uk/lums/people/beatriz-rodriguez-garcia
Making Marketing Matter
Marketing is everywhere – and here at Lancaster University Management School, we are at the forefront of the discipline.
In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.
We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.
The podcast brings you conversations with Marketing department lecturers from a variety of backgrounds and interests who teach future marketeers in our classrooms and lecture theatres. They provide an insight into the unique experience Lancaster has to offer.
Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/
Meet the Hosts
Josi is a Lecturer in Marketing at Lancaster University Management School.
Her research has explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence
She is currently studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market.