Marketing and advertising are changing all the time, and the skills of a marketer of today and those of tomorrow will not be the same.
Dr Alan Gilchrist joins Josi to talk about the evolving world of marketing, the skills you learn on a marketing degree that prepare you for an ever-changing market landscape, how they can be applied in many different fields, and how a Lancaster marketing degree can help students become resilient and adaptable.
Alan explains how his work around marketing strategy translates market research into actionable practice, and how students bring important insights into the next generations of customers.
Find out more about Alan and his work here: https://www.lancaster.ac.uk/lums/people/alan-gilchrist
Making Marketing Matter
Marketing is everywhere – and here at Lancaster University Management School, we are at the forefront of the discipline.
In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.
We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.
The podcast brings you conversations with Marketing department lecturers from a variety of backgrounds and interests who teach future marketeers in our classrooms and lecture theatres. They provide an insight into the unique experience Lancaster has to offer.
Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/
Meet the Hosts
Josi is a Lecturer in Marketing at Lancaster University Management School.
Her research has explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence
She is currently studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market.