Behind The Scenes: The Rebrand with Alastair McDermott
- S1E22
- 48:33
- July 23rd 2021
Behind The Scenes: The Rebrand
This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.
This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.
This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for your personal brand and your business brand.
WARNING: This is not quite as actionable as our typical episodes, so if you're looking for something super actionable, skip this one. There'll be another one coming out on Monday, and we'll be back into the normal routine.
But if you're interested in seeing a bit behind the curtains, discovering the logic behind this change of name and logos then stick around, and you might find this interesting!
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/22
Connect with Alastair and The Recognized Authority
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
Whether you're looking to improve your marketing, position yourself as an authority, or simply learn from the best in the industry, "The Recognized Authority" is a must-listen.
Covering all aspects of business development, sales, marketing, and lead generation, this podcast provides the advice, tips, and in-depth analysis that independent consultants and specialized firms need to get more clients without resorting to soul-destroying cold calls or begging for referrals.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the experts.
Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
If you're reading this, I'd love to connect with you on the socials - please add me on your social network of choice via the icons above!