Creating Your Content Marketing Strategy with Heather Chavin artwork
The Recognized Authority

Creating Your Content Marketing Strategy with Heather Chavin

  • S1E66
  • 52:49
  • May 9th 2022

As independent consultants, our approach to publishing content is often haphazard and inconsistent: the topic depending on what issues are top of mind, and the schedule based on our client workload. One way to ameliorate that is to create a content marketing plan: some guiderails to help us stay on track.

In this episode,Heather Chavin and Alastair McDermott discuss what a content marketing strategy looks like for an independent consultant, how thinking of it as a funnel can be useful for content ideation, and why time management is key to successful content production.

They also discuss how to dig deeper into your client's problem and symptoms to create content ideas, how to analyse what's working in your content strategy, and why being number 1 is so important.

“The ability to craft the time to stop and reflect, and move into problem solving mode or move into development mode is really important. 

Otherwise, just expect more of the same. Tomorrow will be just like today.” -- Heather Chavin on The Recognized Authority podcast

“We're willing to pay more for number one. We're willing to trust number one more because other people have told us number one is number one, right? Social proof is built into it. 

If you want to cut through the noise, you need to be number one for the person who's looking for you.” -- Heather Chavin on The Recognized Authority podcast

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The Recognized Authority

The Recognized Authority: the podcast that helps independent consultants and subject matter experts to get more clients without having to beg for referrals, or make soul-destroying cold calls!

This podcast features interviews with successful consultants - in any field - who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Meet the Host

Alastair McDermott avatar
Alastair McDermott
Podcast Host & Marketing Consultant

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".

If you're reading this, I'd love to connect with you on the socials - please add me on your social network of choice via the icons above!