We know that creating and publishing content is a key part of building your authority - you've heard it from many guests on this podcast. But yet it's still difficult to find the time to create that content. And even after we create it, we still need to deal with our perfectionism and other fears that hold us back from hitting the publish button.
In this episode, Teodora Ema Pirciu and Alastair McDermott discuss the difficulties in creating good content, why we shouldn't fear repeating ourselves, and how to avoid overthinking it all.
They also discuss tailoring the different types of content for each social network, what keeps people from repurposing content, and where to find great content for your LinkedIn posts.
“Many people are overthinking it. Every piece of text, every video, every tweet, and every LinkedIn post that you write is content, it's not like you have to create something fancy to start producing content. You're already producing content.” -- Teodora Ema Pirciu
“What keeps people from repurposing content is that we rush to produce more and more new content. We think "it doesn't make sense to repeat myself", but people need to hear the same thing more than once.” -- Teodora Ema Pirciu
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/dont-overthink-your-content/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
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Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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