Get Noticed Through Effective Communication with Jim James artwork
The Recognized Authority

Get Noticed Through Effective Communication with Jim James

  • S1E78
  • 45:29
  • July 11th 2022

Getting noticed by the right people - for the right reason - is what marketing is all about. But getting noticed isn't easy when there's an entire internet competing for attention. So how do we do it?

In this episode, Jim James and Alastair McDermott discuss why and how to get noticed, the practical elements of PR, and what are the elements of viral content.

They also discuss how to curate a book from podcast interviews, why listening first is such an important part of the process, and how to get in alignment with your audience.

“I think that one of the qualities of an authority is they stand out, and conformity rarely helps anybody to stand out. You have to be willing to take a little bit of risk, do something that shows that you're passionate about the subject.” – Jim James on The Recognized Authority podcast

“Many people start talking about themselves before listening to what other people are interested in. It's the social equivalent of going to a party and not even asking someone else's name but just saying "Hi, my name is Jim, let me tell you about me".” -- Jim on The Recognized Authority podcast

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The Recognized Authority - The Podcast for Independent Experts

Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.

Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.

Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.

Whether you're looking to improve your marketing, position yourself as an authority, or simply learn from the best in the industry, "The Recognized Authority" is a must-listen.

Covering all aspects of business development, sales, marketing, and lead generation, this podcast provides the advice, tips, and in-depth analysis that independent consultants and specialized firms need to get more clients without resorting to soul-destroying cold calls or begging for referrals.

With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the experts.

Meet the Host

Alastair McDermott avatar
Alastair McDermott
Podcast Host & Marketing Consultant

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".

If you're reading this, I'd love to connect with you on the socials - please add me on your social network of choice via the icons above!