How Quality Audio Makes You Sound Smarter with Norbert Schwarz artwork
The Recognized Authority

How Quality Audio Makes You Sound Smarter with Norbert Schwarz

  • S1E34
  • 45:00
  • October 11th 2021

As authorities and experts in our specialist areas, we want our prospective clients to see us as competent, intelligent experts. But many of us are self-sabotaging and creating the perception of being less competent, less intelligent, having less expertise. 

In this episode, Norbert Schwarz and Alastair McDermott discuss how audio and video quality exerts a disportionate influence on the perception of the speaker and data being presented.

Bonus: get your free guide to looking and sounding better on Zoom and webinars. Download for free at therecognizedauthority.com/thatsoundsgood

“What we found was very straightforward: if your audio sounds better you seem to be smarter, you seem to be more likable, you seem to be a better scientist, and even your research seems more important.” -- Norbert Schwarz


🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/quality-audio-makes-you-sound-smarter 👈👈

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The Recognized Authority - The Podcast for Independent Experts

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Meet the Host

Alastair McDermott avatar
Alastair McDermott
Podcast Host & Marketing Consultant

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".

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