How to Be a Key Person of Influence with Chris Do artwork
The Recognized Authority

How to Be a Key Person of Influence with Chris Do

  • S1E69
  • 49:56
  • May 23rd 2022

A key person of influence is someone who is able to separate themselves from the market, to command the lion's share of attention, and is able to charge a price premium. They are one of the few names mentioned whenever it's connected to a particular subject.

In this episode, Chris Do and Alastair McDermott discuss how you can become a key person of influence, why sharing the "secret sauce" is so important, and why it's better not to have a viral hit too early.

They also discuss how to create a hundred-day content strategy, the two types of YouTube channel you can create, and why you should specialize externally but generalize internally.

“Is there a benefit to sharing your work? If we don't share, if we don't write, if we don't produce content, how else will people discover you?” -- Chris Do on The Recognized Authority podcast

“When you have a viral hit and you've barely started to make content, you're still finding your voice. And a lot of people are showing up to see you still in that learning phase.  

To me, it's better that you practice in relative anonymity. It'll give you more confidence, you'll find your voice, and you'll find the thing that you want to do.” -- Chris Do on The Recognized Authority podcast

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The Recognized Authority

The Recognized Authority: the podcast that helps independent consultants and subject matter experts to get more clients without having to beg for referrals, or make soul-destroying cold calls!

This podcast features interviews with successful consultants - in any field - who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Meet the Host

Alastair McDermott avatar
Alastair McDermott
Podcast Host & Marketing Consultant

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".

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