How to Build Your Personal Brand with Mark Schaefer
- S1E56
- 42:45
- March 14th 2022
Building a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way.
In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way.
They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures of success.
“Don't be confused, don't be overwhelmed. Just get focused, pick one thing. Don't be afraid. Don't be overwhelmed by the competition. What's going to bring you joy? What's going to ignite you, when you create this content? That's the minimum standards for your content.” -- Mark Schaefer
“Increasingly, the company brand is the personal brand. That's what people want to know: "Who is this person? What do they stand for? How do they treat their people?"” -- Mark Schaefer
“Be aware of qualitative measures of success: someone asking you a question, an invitation to be on a podcast, people sharing your content more often, commenting, leaving reviews. That's a signal that it's working. You're becoming known.” -- Mark Schaefer
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/build-your-personal-brand/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
Whether you're looking to improve your marketing, position yourself as an authority, or simply learn from the best in the industry, "The Recognized Authority" is a must-listen.
Covering all aspects of business development, sales, marketing, and lead generation, this podcast provides the advice, tips, and in-depth analysis that independent consultants and specialized firms need to get more clients without resorting to soul-destroying cold calls or begging for referrals.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the experts.
Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
If you're reading this, I'd love to connect with you on the socials - please add me on your social network of choice via the icons above!