How to Charge More by Niching Down with Geraldine Carter
- S1E37
- 43:09
- November 1st 2021
There is a direct connection between niching down and earning more money.
In this episode, Geraldine Carter and Alastair McDermott discuss positioning and specialization.
Geraldine outlines the direct connection between your specialized positioning and your ability to command higher fees.
They also discuss pricing new service lines, and how consultants tend to undercharge significantly.
“Underpricing is by far the number one pitfall when creating packaged services. When I work with my clients, and they tell me what they're going to charge for a certain thing, it's typically under by half, sometimes three times.” -- Geraldine Carter
“The more focused your position is in the marketplace, the easier it becomes for you to understand how to add value to your clients' businesses. You deeply understand where they get stuck, you start to see the patterns. You provide more valuable solutions faster, so your value goes up. And when your value goes up, your prices can immediately follow.” -- Geraldine Carter
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/charge-more-by-niching-down/ 👈👈
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